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Research papers

The uninvolved consumer

A theory of low involvement consumer behavior is emerging in the marketing literature, challenging a number of traditional theoretical and strategic assumptions. The traditional view of consumer behavior is based on the cognitive psychologist's...

Catalogue: Seminar 1982: Classifying Consumers
Author: Henry Assael
June 15, 1982
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Citation

Assael, H. (1982a, June 15). The uninvolved consumer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-uninvolved-consumer


Research papers

Segmenting by consumer responses to a change in a marketing stimulus

This paper reports on a relatively new basis for segmenting market by elasticity of consumer response to a change in a marketing stimulus. Segmentation by elasticity seeks to analyse change in consumer responses to changes in price, deal or...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Henry Assael, A. Marvin Jr.
August 1, 1975
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Citation

Assael and Marvin Jr. (1975a, August 01). Segmenting by consumer responses to a change in a marketing stimulus. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/segmenting-by-consumer-responses-to-a-change-in-a-marketing-stimulus


Research papers

Market testing financial services in the security industry within a competitive rate structure

On the 11 September 1973 the Securities and Exchange Commission announced its decision to terminate the fixing of commission rates by stock exchanges after April 30, 1975. Termination of fixed commission rates by the SEC has introduced a competitive...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: F. Conran, Henry Assael
February 1, 1975
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Citation

Conran and Assael (1975a, February 01). Market testing financial services in the security industry within a competitive rate structure. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-testing-financial-services-in-the-security-industry-within-a-competitive-rate-structure


Research papers

A research design to predict telephone usage among Bell System business customers

Very few full scale marketing studies have been made of the purchasing behaviour of the total business market because of its diversity and complexity. The Bell System furnishes telecommunications services to the entire gamut of business enterprises,...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Authors: Henry Assael, R. B. Ellis
January 1, 1973
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Citation

Assael and Ellis (1973a, January 01). A research design to predict telephone usage among Bell System business customers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-research-design-to-predict-telephone-usage-among-bell-system-business-customers